• Strong destination marketing of Munich, and push for acquisition of major congresses

and trade fairs

• ICM - International Congress Centre Munich, M,O,C, Event Centre and the New Munich Trade Fair Centre team up for their first joint promotion in Frankfurt

 
Together with the City of Munich, the ICM – International Congress Centre Munich, M,O,C, Event Centre and the New Munich Trade Fair Centre are putting on their first joint trade-fair presentation to customers at this year´s IMEX in Frankfurt.
Under the umbrella brand of Messe München International (MMI), these three attractive locations - ICM, M,O,C, and the New Munich Trade Fair Centre – have for many years hosted successful trade fairs, congresses and other events of all types and sizes. Together these venues provide a total of 240,000 square metres of highly modern hall space and innovative service structures.
 
Unique in Europe
Dr Martin Lechner, Director of Business Unit V at Messe München GmbH, whose responsibility includes the marketing of the ICM, the M,O,C, and the New Munich Trade Fair Centre, stresses the uniqueness of this joint marketing concept by the City of Munich and the three locations to promote one of the most attractive trade-fair and congress destinations in Europe: "This new initiative builds in an innovative way on past bids and successful acquisitions, and presents the market with an attractive offering even in economically difficult times."
 
The integrated locations of the ICM, M,O,C, and exhibition centre in Munich represent a product portfolio that is unique in Europe, as they can cater to any event constellation and provide every organiser with an optimum location for their needs.
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