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Munich, 9 July 2010.Due to the numerous leading international fairs in its events
portfolio, Messe München International was significantly less
exposed to the economic fluctuations in 2009 than the average exposure
other trade fair centres were subject to. Notably BAU, LASER WORLD OF
PHOTONICS and transport logistic demonstrated great stability in the
first half of the 2009 trade fair year and even managed to report
significant increases in both exhibitor and visitor numbers.
In all, 18 events organised by Messe München, seven by the
Gesellschaft für Handwerksmessen and in excess of 270 guest events
held in the halls of the New Munich Trade Fair Centre, in the
International Congress Centre Munich (ICM) and in the Munich Events and
Order Centre (M,O,C,) were on the programme in 2009. With a total of
32,906 exhibitors, 1,804,113 visitors and 2,195,356 m² stand
space, the events held at Munich’s trade fair venues were again
characterised by a high level of service quality. Revenue amounted to
193.2 million euros. EBITDA came to 42.9 million euros and was, as
such, more than 4 million euros up on budget.
Messe München Group (MMI) finished the 2009 financial year with
revenue amounting to 215,2 million euros. Included in this amount were
the sales generated by its subsidiaries and holding companies. Sales
worth in excess of 19 million euros were generated abroad. This equates
to a share in total revenue of nine percent.
“Thanks to our efficient cost management system and high-quality
events, Messe München numbers among the most profitable trade fair
companies in Germany. Even in the crisis year 2009, we were able to not
only generate very solid trade fair earnings but also again offer our
shareholders full planning certainty”, commented Klaus Dittrich,
chairman & CEO of the management board of Messe München
International.
“This result enabled Messe München to achieve an outstanding
sales/EBITDA ratio of well over 20 percent in the 2009 financial
year”, added finance director Dr. Reinhard Pfeiffer.
Strategic expansion of foreign activities
The tapping of new markets and the expansion of market coverage via
strategic joint ventures were the focus of the international
endeavours. The agreement concluded with the American Association of
Equipment Manufacturers (AEM) envisages combining the AEM fair CONEXPO
Asia with the bauma China event. Moreover, a joint venture was set up
together with the AEM with the aim of launching an international trade
fair for construction machines, building materials machines and mining
machinery under the name of “BC INDIA – A BAUMA CONEXPO
SHOW” in India in February 2011. The strategic foreign joint
venture activities also encompassed the IFAT CHINA event that was held
for the first time in May 2010 together with the EPTEE + CWS, a Chinese
trade fair for water, air, waste, energy and recycling. As such, this
is the largest trade fair for environmental solutions in China.
2009 saw Messe München International organising a total of 37
trade fairs and trade fair participations including eleven events held
by Messe München GmbH and 26 trade fairs and trade fair
participations by its subsidiary IMAG. Record visitor numbers and
increased stand space were reported by a number of events including
ispo China. LASER World of PHOTONICS CHINA also reported a significant
rise in exhibitor and visitor numbers.
Messe München’s leading trade fairs to perform solidly in 2010 too
Due to the composition of the trade fair programme determined by the
event cycle, 2010 is set to be a strong financial year for Messe
München with revenue anticipated to total around 241 million
euros. The events held in the first six months of 2010 marked a
thoroughly successful start to the year. On the occasion of its 40th
anniversary, the international trade fair for sports equipment and
fashion, ispo, reported a significant increase in exhibitors and record
visitor numbers. With an increase in stand space and record visitor
numbers, the international watch and clock fair inhorgenta also
reported significant growth. The trade fair highlight of the year 2010
proved itself to be resistant to crisis too - the leading international
trade fair bauma again broke its stand space and exhibitor number
records. Despite the temporary flight ban due to the Icelandic ash
cloud, the world’s largest trade fair marked a turnaround in the
building industry with more than 415,000 visitors from in excess of 200
different countries.
The leading international fairs held abroad also enjoyed positive
development in the first half of 2010. Messe München’s
activities in the boom country China broke all records. ispo China was
able to virtually double its number of exhibitors and increase visitor
numbers by more than 50 percent. electronica & Productronica China
and LASER World of PHOTONICS CHINA also recorded high growth among
visitors and exhibitors as well as in terms of stand space. The bauma
China event, scheduled to take place in November of this year,
confirmed its status as Asia’s leading trade fair and was already
more than fully booked as of the closing date for applications in
February.
Contact
Messe München International
Nicole Göttlicher, Corporate Communications
Messegelände
81823 München
fon + 49 89 9 49-2 07 12
nicole.goettlicher@messe-muenchen.de
www.messe-muenchen.de
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