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17/05/2011Download: 
Joint marketing of Messe München locations at IMEX
  • ICM - International Congress Centre Munich, the M,O,C, Event Centre and the New Munich Trade Fair Centre are putting on another joint presentation in Frankfurt
 
At this year´s IMEX in Frankfurt, the ICM - International Congress Centre Munich, the M,O,C, Event Centre and the New Munich Trade Fair Centre will again be putting on a joint presentation in cooperation with the City of Munich (Stand G100).
 
Under the umbrella brand of Messe München International (MMI), the three attractive venues of the ICM, M,O,C, and New Munich Trade Fair Centre have for years been successfully serving the needs of trade exhibitions, congresses and events of all kinds and sizes. Together they provide a total of 240,000 square metres of ultramodern hall space and a comprehensive range of innovative services.
 
Positive response from customers
In the view of Monika Dech, authorised signatory and Business Unit Director at Messe München GmbH, the combined presentation by the ICM, M,O,C, and the New Munich Trade Fair Centre at IMEX in 2010 proved to be a resounding success in terms of both national and international business: "the response of the customers was positive in every respect".
 
As a result joint marketing of the Messe München locations is again being pursued at IMEX 2011 in Frankfurt and at EIBTM 2011 in Barcelona at the end of the year. These will feature visuals and presentations from all three venues.
 
As before, the marketing teams at the Munich stand will again be wearing traditional Bavarian costume. And each day at the stand, starting at 17:00, there will be a Happy Hour, with brass band music, under a maypole. 1/P/bue
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